Tech Ad Ons Behind The Mac Was The Mac Left Behind
Slices of special lives Apple has released four ads in the campaign so far, all titled, “Behind the Mac”. Three out of the four ads have a similar storyline and show how Mac notebooks (we use the term “MacBook” and “Mac” here to cover all Mac notebooks in the ad– it is simpler that way) help them in their daily lives, whereas the other ad is a combination of several different slices from the entire campaign (clearly there will be other ads in this line – these are just the first three)....